Every part of your business should lead somewhere.
Visibility drives people to your website.
Your website leads them to a lead capture point.
Your lead capture system feeds into your nurture system.
And nurture brings them right back to your visibility.
This table helps you map that journey - so you can see where your systems are strong and where the connections break down.
💡 Example flow
| STEP | SYSTEM | WHAT’S HAPPENING RIGHT NOW | WHERE IT LEADS NEXT |
|---|---|---|---|
| 1 | Visibility | Instagram posts + Google Business Profile are leading people back to my website | Website homepage |
| 2 | Website & Digital Presence | My homepage shows information about my services with a call-to-action for my free guide | Email Opt-in form |
| 3 | Lead Capture | I’m collecting leads through my freebie and adding the leads to my welcome email sequence | Weekly email newsletter |
| 4 | Nurture | I’m sending regular newsletters via email, with periodic calls-to-action that lead back to my website | Back to services page |
Now, fill in the details of how your map your customer journey.
| STEP | SYSTEM | WHAT’S HAPPENING RIGHT NOW | WHERE IT LEADS NEXT |
|---|---|---|---|
| 1 | Visibility | ||
| 2 | Website & Digital Presence | ||
| 3 | Lead Capture | ||
| 4 | Nurture |
Do all of your systems connect to something else?
Are there any steps where the flow breaks or completely stops?
Where do most people drop off in your process?
Broken Link Checklist